Cognitive Group News


The Perks, Pros and Cons of Freelancing

Posted by Danielle Moore on  July 27, 2018

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Category: Cognitive, Online, Process

Do you want to be your own boss and work-at-home every day? Are you looking forward to establish a business of your own? Both questions will determine if you are ready to enter the freelancing industry and become an independent contractor.

To help you decide, here are the pros and cons of freelancing:


You are the CEO

You call the shots! You can set your own working hours as well as where you want to work. You can work continuously until you complete your tasks or divide them into manageable hours. You can sleep, eat and go out whenever you want, as long as you finish your daily job.  You can also select what projects you want to do.

You Maintain a Work-Life Balance

The flexibility of schedules brings more time for yourself and for your family. The extra hours are precious to maintain physical, emotional, and mental well-being. You also have time to pursue your hobby or passion. You have more freedom.

You Earn More

You have all the time to increase your earning potential and avoid the risk of getting excessive loans. Reports showed that people who are into freelancing business earn 48% higher than full-time employees. The more drive you have, the higher your income is.

You Save More

Because you do not have to commute daily or eat lunches/snacks outside, you can save money.

You Pay Lesser Tax

Freelancers only pay self-employed tax and pay IRS four times annually. They can also avail tax deductions for internet expenses, office, meal or travel.

You Become Versatile

You learn to tackle different types of projects and work for different clients or delegate multitasks. The experience and expertise that you gain will help you in the future if you decide to start your own online business.



You Have No Job Security

You have work when your clients have available tasks for you. To ensure a steady job, find a long-term contract that will give you a steady stream of income. You can also get multiple clients.

You Stop Receiving Company Benefits

No maternity or paternity leave, paid vacation or time off, and bonuses. You need to pay for your health insurance or retirement plan independently.

You Risk Not Getting Paid

It is one of the nightmares in the freelancing industry. Some clients do not pay on time or do not pay at all.

marketing 2018

Do You Own a Small Business? Here’s Some Marketing Tips in 2018 Which You Should Know

Posted by Danielle Moore on  April 27, 2018

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When you want to grab people’s attention to your new store or small business you usually put up a sign, stock your shelves with great products and make sure that your shop will be easy to navigate. The same goes for your website too.

With search engine optimization (SEO), you can grab your target market’s attention. SEO can make your website Google-friendly. This way people will see you on top of Google’s search result, click it and land on your company website. From there, they can navigate around to see your products and services. They can even make a purchase on your website in just a few clicks.

In a sense, it seems to be easy. However, the changing algorithms make it tough for many small business owners who are just starting out with SEO so there will be a need to hire an expert in search engine optimization to help out.

Otherwise, you can digest initial information about the basics of SEO to understand the whole thing and then find affordable small business SEO service.

When you have too much to do to grow your small business operations, you will not have enough time to study SEO and every algorithm Google throws your way. So here are the newest Google updates you have to know.

Pop-up penalties

Pop-ups used to be the domain for ads. However, this is also where scammers offer their own clickbait ads. Google began noticing that the pop-up ads are giving a negative user experience that it began punishing sites that use pop-ups.

There are three types of mobile pop-ups Google: pop-up that covers the main content, a pop-up-like design that you have to scroll past to get to the content, and a pop-up that the user has to dismiss before seeing the content.

Mobile-first index

When Google determines the rank of a website, it will look at your mobile site first. It only looks at the desktop site if there is no mobile version. You have to make sure your site is mobile-ready. Ideally, it must load within 2 seconds. Remember that most people do not like waiting.

Your title and description must be short, use HTML5, include all the important information on your mobile site, and make sure your text fits the screen. Your user mustn’t need to zoom in your webpage.


HTTPS stands for HyperText Transfer Protocol Secure. On the other hand, HTTP means HyperText Transfer Protocol. URLs that begin with “https” means that the information in that website is protected from potential hacking activities.

If your website does not have this, Google will send a message to your web visitors that your site is not safe. This can scare off a lot of your potential traffic.

health habit

Shaping a Good Health Habit: 3 Healthy Pasta You Can Enjoy

Posted by Danielle Moore on  February 2, 2018

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Category: Cognitive, News, Online

People who are in a diet try their hardest to avoid pasta because they are high in calories. But there are pasta lovers out there who also want live a healthy lifestyle but also enjoy their favourite dish, so worry no more, here are 5 pasta dishes we can all enjoy without the guilt of eating too much calories. Plus they are healthy!


1) CAULIFLOWER MAC AND CHEESE – Okay you had me at mac and cheese there, but this isn’t your ordinary mac and cheese, ladies and gentlemen! This mac and cheese is very much healthier since it has less fat, fewer calories and veggies are involved but you might not really notice since it’s still the same cheesy and creamy mac and cheese that we love so much even as a kid. Speaking of kids, this is also one sneaky way to let them eat the veggies they need to grow strong. Just mix 2-3 cups cauliflower into the mac and cheese, cook the mac and cheese like how we all know it should be cooked but the cauliflowers are there, unnoticeable but already part of a famous meal not only for kids but adults alike. Now that’s how you live healthy but also enjoy to eat what you want.

2) LOW FAT ALFREDO SAUCE – Another fave of mine is alfredo pasta, I’ll admit that this is so addicting and easy to cook. But this alfredo sauce is healthier and not heavy in the tummy! Instead of the usual heavy cream we use for the sauce of alfredo pasta, low-fat milk is used as substitute for a healthier alfredo pasta. Ever notice how heavy normal alfredo pasta is in the tummy? Well that’s because of the heavy cream used to have that creamy alfredo pasta we all love. But using low-fat milk as substitute for heavy cream is much lighter to take in. So gotta enjoy that alfredo pasta we all love so much!

3) PESTO ZUDLES ( zucchini noodles) – Now this is the healthiest pasta I ever heard, your noodles are made of vegetables! Talk about a very healthy lifestyle. Pesto can pretty much blend with any food you mix it with, here it is mixed with zucchini noodles, put in ample amount of parmesan, 2-3 leaves of fresh basil, olive oil, 1 smashed garlic cloves, salt and freshly ground black pepper. Now you can enjoy a very healthy and delicious pasta meal without a hint of guilt eating so much.


There are a lot of healthy recipes out there, I know, but these 3 can helpfully help you in your diet and healthy lifestyle while still enjoying your favourite pasta meal. So go ahead and give them a try and you will be surprised at how delicious they actually are.


Burnout? Here are 6 Easy Ways to Destress at Home After a Long Day

Posted by Danielle Moore on  January 5, 2018

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Category: Cognitive, Featured, News

What is stress?

In a medical context, stress is said to be a physical, mental or emotional factor that causes bodily or mental tension. It may be external or internal, and it can initiate the fight or flight response which is a complex reaction of neurologic and endocrinologic systems.

Two of the most common causes of stress is school and work. Spending over five hours on paperwork just to catch a deadline or sacrificing sleep to finish a report is usually the situation of students and employees everyday. There are days when we wish we could go back to being kids when a tiring day was just about having a whole day activity in school and decision making was just about being torn between making cookies with your mom or play outside with the other kids.

Now that we’re older, we just can’t help thinking that growing up really is a trap. School and work has become so stressful causing our health to be at risk. In order to keep our stress level at bay, here are easy ways to release the stress after a long day.



This is the first thing you should do if you want to decompress completely. Turn off your phone or put it on airplane mode and anything from the outside world. The silence of the phone alerts and email & social media  notifications will allow you to close your eyes for a while and feel the peace.



Speaking of shutting out the outside and the online world, focus on your own world and listen to yourself and your surroundings. Make sure you meditate in a serene place that will help you concentrate. Allow yourself to breathe and to think about nothing even just for a few minutes.

If things come into mind, just let it be. Acknowledge them, don’t force it out as this will disrupt your relaxing moment.


Do Yoga

Not only will you be able to burn calories and practice balance & flexibility, you will be able to focus on your stance so much that you won’t be able to think about what is stressing you out. After thinking about your boss, co-workers and the company the whole day, it’s good to leave some time for you to just focus on yourself.


Show some love

Nothing beats spending time with the ones you love and bonding with them through talking, eating, playing or watching a movie. Whether you live with family or a pet, it’s a great way to relieve stress and to keep your mind off work or school for a while. Love is what matters most than our work and sometimes we have to remind ourselves that.


Watch a movie

Netflix and chill anyone? Snuggle up in your blankets,  surround yourself with pillows, play a movie and enjoy! What else could be more stress relieving? Even just thinking about it got me wanting to home now.



If you’re not a movie type of person, why not read? Get lost in the imagination of another author through their novels that will keep you turning pages until you get sleepy. Try to get some light reads like a love story by Colleen Hoover or an inspiring novel by Mitch Albom.


The five ways mentioned above are just some easy go-to activities for you to forget about the stress. For sure different people have their own way for destressing. Depends on what their hobbies are, some choose to bake when they’re stressed or some people drive at night to get some fresh air. How about you, what is your favorite way to release stress?